Capturing the attention of people in moving cars who are focused on getting to their destinations can be tricky. It’s essential to create yard sale signs that easily grab their attention. Furthermore, there are likely other families in your community that are cleaning out their homes in preparation for fall as well, so your yard sale signs have to be legible and bold enough to send buyers to the right location. If you want to attract a big turnout, follow these five tips for designing outdoor signs that stand out in any environment.
Make Letters Big and Bold
Small garage sale signs with address or location information jammed in are difficult to make out from the road. While some drivers may not be able to read your signs, other drivers may not even notice your yard sale signs at all. Certainly small signs are handy for some tasks such as displaying arrows that direct traffic to your garage sale once they have pulled off a main road. However, if you want maximum readability, design your signs from the perspective of someone with weak vision. Whether you print, draw or buy signs, choose large, thick lettering that is bold and easily visible from a distance. Aim for contrast with text that sharply stands out against the background, such as black on white or hot pink. When making your own yard sale signs, use a dark,broad-tip marker, and make sure the letters are fully colored in with no fading.
Use Directional Signs
Drivers are conditioned to quickly comprehend and react to road signs displaying symbols, so appeal to that tendency to respond to visual cues withdirectional signs. Arrows are useful for guiding customers once they're in close proximity to your home, especially if you live on a residential street that's far away from a main road and difficult to find. You can include arrows on your largest signs and use smaller directional signs along the most heavily trafficked routes to make it easy for customers to know when they're heading the right way.
Avoid Cluttered Layouts
Good advertising is the key to drawing a big, bargain-ready crowd to your yard sale, but you don't need to list all your offerings on every poster. The "garage sale" headline should take up the majority of the sale sign, followed by the dates and address. Leave enough space between the words to prevent jumbled text, and use common abbreviations whenever possible to keep the layout simple.
If you're usinglarge posters, include a selling point that makes your yard sale more appealing. For example, bargain hunters love to find estate sales or multifamily sales because they typically offer a large or high-quality selection. Showcase items that are in demand in your area with short phrases, such as "lots of children's clothing" or "antique furniture, great for up-cycling."
Weatherproof Outdoor Signs
Yard sale signs have to last for days without tearing or blowing away. If your signs aren't made of weather-resistant material, reinforce them with lamination film or clear packing tape. Always usepermanent markersfor any handwritten text. The ink dries quickly and doesn't run when wet. Use heavy-duty staples to make sure your yard sale signs stay attached to posts, and stake lawn signs in the ground to keep them upright. As a low-cost alternative, attach your sign to a durable paper bag or cardboard box weighed down with large rocks.
Keep Your Signage Consistent
Think like a marketer, and maintain consistent branding across all your signage. Stick with the same headline; don't describe your event as an estate sale on one sign and a garage sale on another. You don't want customers to confuse your yard sale with another one in the area, so try to use the same color scheme and lettering style on every sign.
Choose practical over fancy every time. The most effective yard sale signs offer concise, compelling reasons to stop by, and they're easy to view whether customers are driving or on foot. Remember to incorporate your most valuable selling points, such as accepting credit and debit card payments. These small details can drive more traffic to your location, increasing your chances of a successful yard sale.
